eLearning industry is literally exploding. Considering online teaching, in such a scenario, becomes a natural choice for educators. But because teaching online is different from teaching face-to-face, they often find themselves wondering how to be effective in delivering elearning and build a thriving online teaching business. I got my CELTA (Certificate in English Language Teaching to Speakers of Other Languages) and began teaching English in 2008. Four years later, I quit teaching at local schools and began sourcing 100% of my money from online lessons. Initially, my income from students was very inconsistent. But now, I’m heading into my fifth full year of a full schedule, paying my bills and ordering that dessert. Most teachers think it’s miraculous that I have an endless supply of students. But the fact is – I worked strategically to break some very bad habits that were trapping me in Freelance Poverty. As a teacher, I knew all about my area of expertise (grammar, vocabulary, exam prep), but what I didn’t know was – how to turn learning delivery into a sustainable form of income. Why Do Teachers Struggle to Find Students? I see a lot of freelance teachers and tutors make the same mistakes that I used to—and if they could just master these three areas, their money problems would disappear. Mistake #1 Instructors’ websites aren’t doing anything useful I wasted a lot of time building my first website. I spent time getting a logo and then more time agonizing over its color. As if this was not enough, I wasted more time scrutinizing every website theme on the face of the earth. In the end, I had a glorified business card—but no students. Because my website wasn’t doing the talk, I spent a lot of time talking to potential students. “Hey! It’s been a few weeks…...
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